The Client: A web-based provider of television news analytics.
The Challenge: Interpret the business opportunity across web & video platforms.
The Strategy: Identify. Isolate. Implement.
The Results: Our team of collaborators successfully identified the core DNA of the new offering including the use of industry nomenclature, followed with an isolation of the features and benefits. Lastly, we supplied concept and copy for the client to implement on an easy to use navigation platform.
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