The Client:  A Lutheran charity

The Challenge:  Create & launch a new brand into the charitable landscape.

The Strategy:  Audit for viability, then position the ‘new entity’ for success.

The Results:   We undertook significant historical research to fully recognize the fundamental uniqueness of the potential entity.  After which, we conducted marketplace research in support of an opportunity audit.  Having satisfied the executive mandate to establish viability, we created a Brand, Funding Proposition and the supporting architecture for strategic execution.


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